From an article published by VeryWell.com, “In psychology, emotion is often defined as a complex state of feeling that results in physical and psychological changes that influence thought and behavior.”
When it comes to predicting consumer shopping behaviors, you don’t have to bother with fancy analytics, or even a crystal ball. Just look at a calendar. Between holidays, graduations, back-to-school, sports, and other events throughout the year, there’s enough happening on a regular basis to make planning somewhat easy for businesses.
Some of the most memorable commercials on TV are those that are so hilarious, you just can’t help but remember them. The humor is so good that you can joke about it with your friends for days, months, and maybe even years after the commercial has gone off the air. Do you remember what those commercials were advertising, or just that it made you laugh?
Marketers understand the need to develop a buyer persona to analyze and predict behaviors, but it can be challenging. Consumers face a daily onslaught of content, requiring businesses to find ways of creatively connecting the dots between marketing strategy and buying behavior. So, knowing what to expect in terms of consumer behavior shifts in 2017 can help you prepare your business to meet customer demands through adjustments in marketing strategy.
As a business owner, it can be incredibly easy to become overly focused on the business itself. It's not entirely unreasonable — there's a lot of moving parts, from developing products and/or services to managing employees and digital or physical storefronts, but it can lead to blind spots that inevitably hurt your bottom line. Perhaps the most important thing that can end up overlooked is a true understanding of your customer and the decision process they work through on the path to purchase. Understanding the buyer's journey unlocks insights that improve the efficacy of your marketing strategy.
Studies have shown that most consumers decisions are memory based. If you see a persuasive and memorable ad, you are likely to buy the product advertised. Companies understand that getting consumers to remember their ads is an effective way to sell to them, but to do that effectively, it’s important to understand how psychology affects advertising. There’s a variety of ways to get people to remember your ad, and there’s also a variety of ways an ad will be forgettable.
How well do you know your customers? Are you relying on general information and assumptions, or do you know enough about your customer and have enough facts and data to plan your budget and business around their desires and behaviors?
As we move into the chilly season, people get caught up in the holidays, seasonal fun, sports teams, spending more time indoors, and doing tasks such as weatherproofing their homes to keep the cold out. Along with the changing of the seasons, our psyches may shift which can impact consumer behavior.
Advertising on television offers benefits ahead of many other advertising mediums such as a large audience, targeted audience, and sophistication. Since TV advertising can be a big investment of time and money, you want to make sure your message gets in front of the appropriate audience. Here are five things you should consider when deciding on your TV ad target audience.