Hampton Roads Business Weekly Blog

Melissa Stephenson

I'm a Virginia Commonwealth University graduate, originally from Fairfax, Va (Go Redskins!). I'm also an Account Manager at WVEC ABC13 and I love the Hampton Roads area!

Recent Posts

Millennial Habits and how they affect the car buying process

[fa icon="calendar'] May 27, 2016 at 10:30 AM / by Melissa Stephenson posted in Marketing Strategy

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Millennial habits are upon us and this generation is shaping what advertisers do to get their business. Adapting to the millennial way of life is necessary for auto dealers who don’t want to be left behind. Those 18-34 something-year-olds need to be catered to and aren’t looking to change the way they buy any time soon.

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4 Reasons Why Live Broadcast Sports Advertising is the Place to Be

[fa icon="calendar'] May 20, 2016 at 10:30 AM / by Melissa Stephenson posted in Marketing Strategy

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You can probably remember a time when you’ve been in a group, large or small, who came together to watch a live sporting event. Regardless of team affiliations, or lack thereof, watching sports brings together groups of people. This is why live broadcast sports advertising is the place to be.

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5 Tips to Improve Call Conversions and Customer Service

[fa icon="calendar'] May 13, 2016 at 11:00 AM / by Melissa Stephenson posted in Marketing Strategy

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Marketing campaigns incorporate many tools used to improve call conversions. Getting in front of potential customers with your marketing is challenging enough, so when those customers call your business you want to be as prepared as possible.

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4 Must-Have Steps in your Lead Conversion Process

[fa icon="calendar'] May 6, 2016 at 10:00 AM / by Melissa Stephenson posted in Marketing Strategy

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Do you have a lead conversion process? If so, does it work as well as it could? Converting leads is no longer as simple as following up with someone or cold-calling. In order to utilize all the platforms we have today for lead generation and to convert those leads into clients/customers, you need an organized process.

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3 Steps to Understanding Google AdWord changes

[fa icon="calendar'] April 29, 2016 at 9:46 AM / by Melissa Stephenson posted in Marketing Strategy

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If you’ve Googled something in the past month and wondered if you were going crazy or if the search page actually changed, it did. Google is reformatting some aspects with AdWords in order to streamline processes and results for businesses and for Google themselves.

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An Expert’s Marketing Advice for Hampton Roads Small Businesses

[fa icon="calendar'] April 15, 2016 at 10:30 AM / by Melissa Stephenson posted in Marketing Strategy

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Norfolk_Skyline.jpgMarketing in Hampton Roads is no easy undertaking. Small businesses in the area have challenging demographics to reach. They not only have locals to attract, but tourists as well. Military personnel and their families also play an important role as they are locals and tourists alike.

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Brand Engagement: 3 Don’ts in Millennial Marketing Campaigns

[fa icon="calendar'] April 8, 2016 at 10:30 AM / by Melissa Stephenson posted in Marketing Strategy

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Last week we touched on how to reach and engage with younger customers. Today we’re looking at the don’ts in those millennial marketing campaigns.

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Brand Engagement: Are you reaching millennial customers?

[fa icon="calendar'] April 1, 2016 at 10:30 AM / by Melissa Stephenson posted in Marketing Strategy

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Social media users spend hours building their profiles, picking favorite quotes for the “about me” section, and choosing interesting pictures, all to share the best version of themselves. If this much time is spent building personal brands online, even more time should be spent building a business brand in order to reach millennials.

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3 Marketing Mistakes That Lose You Money

[fa icon="calendar'] March 25, 2016 at 10:30 AM / by Melissa Stephenson posted in Marketing Strategy

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Marketing looks different to everyone. Your business may be national or local, big or small, but one thing affects all types of campaigns, marketing mistakes.

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Local TV Advertising Still Has the Power You Need

[fa icon="calendar'] March 18, 2016 at 10:00 AM / by Melissa Stephenson posted in Marketing Strategy

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Rising cable bills and the growth of alternative TV programming outlets are causing some consumers to cut the cable cord, or to reduce their cable subscription. This trend is a hot topic in the news and in marketing campaign meetings every day.

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