Hampton Roads Business Weekly Blog

5 Simple Ways Your Marketing Can Evoke Emotion, and Increase Sales

[fa icon="calendar'] December 29, 2016 at 8:30 AM / by Hampton Roads Marketing Now posted in Marketing Strategy

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From an article published by VeryWell.com, “In psychology, emotion is often defined as a complex state of feeling that results in physical and psychological changes that influence thought and behavior.”

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The Way We Shop Year-Round: A Closer Look at Shopping Behaviors

[fa icon="calendar'] December 27, 2016 at 8:30 AM / by Hampton Roads Marketing Now posted in Marketing Strategy

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When it comes to predicting consumer shopping behaviors, you don’t have to bother with fancy analytics, or even a crystal ball. Just look at a calendar. Between holidays, graduations, back-to-school, sports, and other events throughout the year, there’s enough happening on a regular basis to make planning somewhat easy for businesses.

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Memorable vs. Effective: Can You Have Both in Your Marketing Creative?

[fa icon="calendar'] December 21, 2016 at 8:30 AM / by Hampton Roads Marketing Now posted in Marketing Strategy

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Some of the most memorable commercials on TV are those that are so hilarious, you just can’t help but remember them. The humor is so good that you can joke about it with your friends for days, months, and maybe even years after the commercial has gone off the air. Do you remember what those commercials were advertising, or just that it made you laugh?

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5 Consumer Behavior Shifts Predicted for 2017

[fa icon="calendar'] December 15, 2016 at 8:30 AM / by Hampton Roads Marketing Now posted in Marketing Strategy

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Marketers understand the need to develop a buyer persona to analyze and predict behaviors, but it can be challenging. Consumers face a daily onslaught of content, requiring businesses to find ways of creatively connecting the dots between marketing strategy and buying behavior. So, knowing what to expect in terms of consumer behavior shifts in 2017 can help you prepare your business to meet customer demands through adjustments in marketing strategy.

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The Easy Step by Step Process to Mapping Your Buyer's Journey

[fa icon="calendar'] December 12, 2016 at 9:30 AM / by Hampton Roads Marketing Now posted in Marketing Strategy

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As a business owner, it can be incredibly easy to become overly focused on the business itself. It's not entirely unreasonable — there's a lot of moving parts, from developing products and/or services to managing employees and digital or physical storefronts, but it can lead to blind spots that inevitably hurt your bottom line. Perhaps the most important thing that can end up overlooked is a true understanding of your customer and the decision process they work through on the path to purchase. Understanding the buyer's journey unlocks insights that improve the efficacy of your marketing strategy.

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The Psychology of Memory: Why Some Ads are Memorable and Others Aren't

[fa icon="calendar'] December 9, 2016 at 8:30 AM / by Hampton Roads Marketing Now posted in Marketing Strategy

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Studies have shown that most consumers decisions are memory based. If you see a persuasive and memorable ad, you are likely to buy the product advertised. Companies understand that getting consumers to remember their ads is an effective way to sell to them, but to do that effectively, it’s important to understand how psychology affects advertising. There’s a variety of ways to get people to remember your ad, and there’s also a variety of ways an ad will be forgettable.

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Do You Know How Your Customers Would Answer These Questions?

[fa icon="calendar'] December 6, 2016 at 8:30 AM / by Hampton Roads Marketing Now posted in Marketing Strategy

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How well do you know your customers? Are you relying on general information and assumptions, or do you know enough about your customer and have enough facts and data to plan your budget and business around their desires and behaviors?

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10 New Year’s Resolutions for Business Owners

[fa icon="calendar'] December 1, 2016 at 8:30 AM / by Hampton Roads Marketing Now posted in Management

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As you and your team wrap up 2016 and begin to plan for the new year, it’s important to reflect on your progress and accomplishments from this year, as well as in years past, and set goals for 2017. We’ve put together a list of 10 resolutions that can help you grow your business in the new year.

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The Impact of Winter Weather on Consumer Behavior, And How It Impacts YOUR Business

[fa icon="calendar'] November 30, 2016 at 8:30 AM / by Hampton Roads Marketing Now posted in Marketing Strategy

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As we move into the chilly season, people get caught up in the holidays, seasonal fun, sports teams, spending more time indoors, and doing tasks such as weatherproofing their homes to keep the cold out. Along with the changing of the seasons, our psyches may shift which can impact consumer behavior.

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5 Tips to Choose the Right Audience for Your TV Ads

[fa icon="calendar'] November 28, 2016 at 8:30 AM / by Hampton Roads Marketing Now posted in Marketing Strategy

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Advertising on television offers benefits ahead of many other advertising mediums such as a large audience, targeted audience, and sophistication. Since TV advertising can be a big investment of time and money, you want to make sure your message gets in front of the appropriate audience. Here are five things you should consider when deciding on your TV ad target audience.

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